sam bawa July 3, 2018
Search Engine Optimization

SEO otherwise called as Search Engine Optimization is a technique of achieving the overall ranking of website in the Search Engines.  Search Engine is mainly divided into two types, one is On Page Optimization and the other is Off Page Optimization. On Page Optimization is mainly related to internal activities of a website. Whereas Off Page Optimization is related to external activities of a website. They are discussed in detail as follows.

On Page Optimization:

There are several techniques available for On Page Optimization. It consists of creating Meta Tags of the websites, Creating Title and writing search engine friendly content for the websites. Meta Tags include Meta Description and Meta Keywords. Meta Description will appear on the Search Engine Result Pages, so it is necessary for writing a catchy and meaningful content in it. Whereas Meta Keywords must be the keywords, you targeted to show your websites for. The Meta description must be written in around 50 to 300 words and Title must be in around 60 characters.

Next important factor to consider for On Page Optimization is Content of the website. The Content should be written according to the reader’s taste. Also check your content is free from plagiarism. There are several webmasters, who tried to do keyword Stuffing. But it is a wrong practising, so you want to check the keyword density for that. It is better to keep the four percentage for each keyword in a web page. One thing, you want to consider is the size of Alt Image. The size of Alt Image should be reduced, since high size will reduce the loading speed of website.

Off Page Optimization:

The basic aim of Off Page Optimization is link building. There are several techniques available today for building backlinks. Some of the important link building techniques widely used are Article Submission, Forum Participation, Guest Posting, Web Directory Submission, Press Releases and Profile linking.

Article Submission: Submit your article in high quality websites. Before submitting your articles, check the article submission site’s page rank and domain authority.

Forum Participation: Register in Forums and add a signature. Engage in forum discussion, you can also start a thread.

Guest Posting: You can submit your unique post to various Guest Blogging Sites.

Web Directory Submission: There are several instant approval websites for paid or free. So submit your url in those Web Directories. After review, they will publish you articles. Sometimes it may take few days to few months based on paid or free.

Press Releases: Press Releases allows you to publish articles with link back to your website.

Profile Linking: You can sign in to different websites, allowing you to display your url in the account.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services

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